Sabtu, 22 Juni 2013

[B712.Ebook] PDF Ebook Running a Restaurant For Dummies, by Michael Garvey, Andrew G. Dismore, Heather Dismore

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Running a Restaurant For Dummies, by Michael Garvey, Andrew G. Dismore, Heather Dismore

The easy way to successfully run a profitable restaurant

Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant.

Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant — and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.

  • New information on designing, re-designing, and equipping a restaurant with all the essentials—from the back of the house to the front of the house
  • Determining whether to rent or buy restaurant property
  • Updated information on setting up a bar and managing the wine list
  • Profitable pointers on improving the bottom line
  • The latest and greatest marketing and publicity options in a social-media world
  • Managing and retaining key staff
  • New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning

Running a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants.

  • Sales Rank: #35545 in Books
  • Published on: 2011-10-04
  • Released on: 2011-09-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .80" w x 7.42" l, 1.20 pounds
  • Binding: Paperback
  • 384 pages

From the Back Cover
The easy way to successfully run a profitable restaurant

If you're an aspiring restaurateur, Running a Restaurant For Dummies covers every aspect of getting started, from setting up a business plan and finding financing to designing a menu and dining room. You'll find all the advice you'll need from picking the perfect location to attracting and keeping satisfied customers, and everything in between. This updated guide helps set the table for long lasting success in the restaurant industry.

  • Make it or break it — find out if you have what it takes to thrive in the restaurant business, know your options, create a concept, and pick your name

  • Dot your i's and cross your t's — get the nitty gritty on finding the right location or making an existing location work, find financing for your new business, get the right permits and licenses, understand local laws, and legally protect yourself

  • Before you open the doors — get advice on hiring and training your staff, developing your menu and beverage program, setting up your kitchen and dining room, and purchasing and managing inventory

  • Get off the ground — discover helpful advice for maintaining your operation once it's running, like keeping diners coming back and successfully handling customer service situations

Open the book and find:

  • Profitable pointers on improving the bottom line

  • The 411 on franchises

  • How to write a business plan

  • Where to look for financing

  • Updated information on current laws and industry requirements

  • Information on setting up a bar and managing a wine list

  • Guidance on setting up the front (and back) of the house

  • Ways to use social media to market your restaurant

  • How to hire, train, and manage your kitchen and wait staff

Learn to:

  • Find investors and start-up cash

  • Design a unique menu and manage a wine list

  • Determine whether it's better to buy or rent property

About the Author
Michael Garvey is Director of Operations at 'wichcraft, a division of the renowned Craft restaurant corporation.

Heather Dismore is a professional writer who has extensive experience in the restaurant business.

Andrew G. Dismore is an award-winning professional chef.

Most helpful customer reviews

51 of 52 people found the following review helpful.
I'm On MY Way To Owning My Own Restaurant!
By Linda L. Vanderhoek
My Mom ordered this book for me, as I was thinking of owning my own place. I have been in the restaurant business for several years, as a worker, and as a cook, and as a store manager. I thought I knew pretty much all I needed to know, but after reading this book, I am amazed at just how much MORE I needed to learn! This book has given me much more insight to more ways of obtainning the funds for starting out, and all the differrent things needed to know for employee hiring, inventory, money managment, and even how to find the best location! The book is also very true and realistic as to the difficulties occurred along the way to owning, and running a sucessful business. Thanks a lot "Books for Dummies" people for getting this book on the market. I know it will help a lot of folks who are thinking about opening their own restaurant. I am ready and anxious to get going on the road to owning my own pizza restaurant! Look for my place, SOON!

L. Vanderhoek & Eric Vanderhoek

30 of 30 people found the following review helpful.
Thinking of starting a restaurant? Buy this book.
By Leon Braun
When my wife and I decided three months ago to open our own restaurant, this book was our very first purchase. If you're thinking of opening one, it should be yours, too.

"Running A Restaurant For Dummies" is packed with useful tips on starting and running a restaurant: things like choosing your "concept", creating a menu, selecting the right staff and building a loyal clientelle. It's an easy read, with everything broken down into easily digested chunks and plenty of funny anecdotes along the way. The authors do a good job of getting across the glamour and the drudgery of the restaurant business, and most important, they get across the message that the restaurant business is just that, a business. Cashflow, inventory, marketing, hiring and firing -- take it from me, you'll spend at least as much time worrying about this stuff as you will about the food.

I must have bought a dozen books on the restaurant business before we opened. This was the only one I read cover to cover. Five weeks after opening, we're doing great business and getting great reviews. We regularly have to turn people away on Friday and Saturday nights. At least part of that success we owe to this book. Thinking of starting a restaurant? Buy this book. It's the best fifteen bucks you'll ever invest.

27 of 29 people found the following review helpful.
The best book out there.
By Dave Mccreary
I have over 28 years in the restaurant business and I am finally preparing to open my own restaurant and this book has become my personal bible. The authors really know what they are talking about and they give you all the tools to help you open a successful business. I would highly recommend this book to anyone.

See all 89 customer reviews...

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Jumat, 21 Juni 2013

[J253.Ebook] Fee Download Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, by Roger Dooley

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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, by Roger Dooley

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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, by Roger Dooley

Practical techniques for applying neuroscience and behavior research to attract new customers.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

With quick and easy takeaways offered in 60 short chapters, this audiobook contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.

―Discover ways for brands and products to form emotional bonds with customers
―Find ideas for small businesses and non-profits

Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.

  • Sales Rank: #2112847 in Books
  • Published on: 2014-03-11
  • Formats: Audiobook, MP3 Audio, Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.50" h x .50" w x 5.38" l, .20 pounds
  • Running time: 7 Hours
  • Binding: MP3 CD

From the Inside Flap
According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition, it's time to stop selling to just 5 percent of your customer's brain! Through the wonders of modern neuroscience, tools now exist that can help explain the brain's cognitive processes. When you understand how your customers' brains work, you can appeal to the powerful subconscious—and get better results for less money.

Brainfluence explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways, Brainfluence contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

Neuromarketing can benefit your organization—whether a business or a nonprofit—in measurable ways. Get easy-to-implement, detailed tactics that are proven to boost sales, including:

  • Ease the very real pain of high prices through bundling, using decoys, and anchoring your prices effectively

  • Use images of money to stimulate a consumer to make a selfish purchase, like a sports car (but avoid these tactics when encouraging the purchase of a gift)

  • Win loyalty with rewards and quality contact time with the customer

  • Keep your brand associations consistent (and consistently good!) and become the more familiar brand

  • Build sensory features into your products, services, and marketing to appeal directly to the emotions and stored memories of your customers

  • And much more!

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. Your customer's subconscious mind is a vast potential resource—this book explains how to tap it.

From the Back Cover
"You can never be too enchanting, so read this book to learn even more ways to change people's hearts, minds, and actions. It's always good to have some science behind your tactics."
— Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"Roger's writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!"
— Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain

"Using the most modern neuroscience research out there, Roger Dooley's insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition."
— Martin Lindstrom, author of Brandwashed

"For years I've turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read."
— Brian Clark, CEO, Copyblogger Media

About the Author
ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics. An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Too repetitive, okay as a starter in marketing psychology
By Evan Le
It's really repetitive.

The formula for each lesson is usually theory + anecdote. It ends off making the book seem shallow, as if it's trying to get each lesson over with. Often times, Dooley references the same examples (especially the wine example), which also makes the book feel rushed.

For all of my negative talk, some examples are actually great. The section on selling to cheap(er) people was golden. The steps were:
1. Make the price a bargain.
2. Avoid repeated pain points. (AKA don't make them pay multiple times for every little thing)
3. Create product bundles. (one easy price)
4. Appeal to important needs.
5. Offer instant gratification. (to satisfy their wants)

Overall, I think that Dooley tackles way too many things in this book, when he could've approached

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Rabu, 19 Juni 2013

[W510.Ebook] Download Ebook Handbook of Youth Prevention Science 1st edition

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Handbook of Youth Prevention Science 1st edition

  • Published on: 2010-03-31
  • Binding: Unknown Binding

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Kamis, 13 Juni 2013

[B451.Ebook] PDF Download Handbook and Atlas of Curves, by Eugene V. Shikin

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Handbook and Atlas of Curves, by Eugene V. Shikin

The Handbook and Atlas of Curves describes available analytic and visual properties of plane and spatial curves. Information is presented in a unique format, with one half of the book detailing investigation tools and the other devoted to the Atlas of Plane Curves. Main definitions, formulas, and facts from curve theory (plane and spatial) are discussed in depth. They comprise the necessary apparatus for examining curves.
An important and original part of the book is the Atlas, consisting of nearly 200 plane curve classes, more than 700 figures, and nearly 2,000 drawings of specific curves. The classes have been scrupulously chosen for their interesting and useful properties. The dynamics of each class is visually represented by a series of specially arranged precise drawings showing the qualitative change of a curve's behavior as the parameters defining the class vary.
The book provides numerous application examples, descriptions of mechanisms for drawing various curves, and discussions of geometric spline possibilities. It includes more than 20 various geometric and linguistic indices and an update on world literature on curve theory. The Handbook and Atlas of Curves will be an invaluable reference for researchers, practitioners, students, and amatuers of mathematics.

  • Sales Rank: #4716339 in Books
  • Brand: Brand: CRC Press
  • Published on: 1995-04-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 6.75" w x 1.50" l, 2.12 pounds
  • Binding: Hardcover
  • 560 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

1 of 2 people found the following review helpful.
Review on "Handbook and Atlas of Curves"
By A Customer
This book is a good reference book on curves. Its only caveat is that there is nothing in the book about history or geometrical properties of the curves listed in this work. However, the analytic propertis\es of the curves are listed, as well as other representations of the curves (e.g. polar, parametric). I'd say this book is good for looking at the analytic properties.

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[A475.Ebook] PDF Download Advanced Java(TM) 2 Platform How to Program, by Harvey M. Deitel, Paul J. Deitel, Sean E. Santry

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Advanced Java(TM) 2 Platform How to Program, by Harvey M. Deitel, Paul J. Deitel, Sean E. Santry

For intermediate or advanced Java programming courses in departments of Computer Science, CIS, MIS, IT, Business, and Continuing Education. Expanding on the world's best-selling Java textbook, Advanced JavaaA A 2 Platform How to Program includes an in-depth discussion of advanced topics, aiding developers in producing significant, scalable Java applications and distributed systems. Primarily based on Java 2 Enterprise Edition (J2EE) 1.2.1, Advanced JavaaA A 2 Platform How to Program integrates many technologies such as Extensible Markup Language (XML), JavaBeans, Security, Java Database Connectivity (JDBC), JavaServer Pages (JSP), servlets, Remote Method Invocation (RMI) and Enterprise JavaBeans (EJB) into a production-quality system that allows developers to benefit from the leverage and platform independence provided by the Java 2 Enterprise Edition. The book also features the development of a complete, end-to-end e-business solution using advanced Java technologies.

  • Sales Rank: #2148808 in Books
  • Published on: 2001-10-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.13" h x 1.70" w x 7.00" l,
  • Binding: Paperback
  • 1496 pages

From the Back Cover

The authoritative DEITEL™ LIVE-CODE™ guide to programming with the Java™ 2 Enterprise (J2SE™), Standard (J2SE™) and Micro (J2ME™) Editions

Java™ has revolutionized application and enterprise-systems development. Using examples and case studies totaling almost 40,000 lines of code, this exciting companion to Java How to Program, 4/e focuses on J2EE-based, enterprise-systems development, presents advanced J2SE concepts and introduces wireless/small-device programming with J2ME.

Dr. Harvey M. Deitel and Paul J. Deitel are the founders of Deitel & Associates, Inc., the internationally recognized corporate-training and content-creation organization specializing in Java™, C++, C, C#™, Visual Basic®, Visual C++®, .NET, XML™, Python, Perl, Internet, Web and object technologies. The Deitels are also the authors of the world's #1 C++ textbook—C++ How to Program, 3/e-and many other best sellers.

In Advanced Java 2 Platform How to Program, the Deitels and their colleague Sean E. Santry discuss the topics you need to build Java-based enterprise systems, including:

  • J2EE™/J2SE™/J2ME™
  • EJB™/JDBC™/JTS/JMS/JavaBeans™
  • Jini™/JavaSpaces™/Jiro™/JMX
  • Servlets/JSP™/WAP/WML
  • RMI/CORBA/RMI over IIOP
  • XML/DTD/DOM/XSLT
  • Secure Sockets/Digital Signatures/JCE/JAAS
  • Advanced Swing/Drag and Drop/MVC
  • Graphics/Java 2D™/Java 3D™
  • Application Servers/Design Patterns
  • Peer to Peer/Web Services with SOAP
  • Internationalization/Accessibility/JNI/JCP

Advanced Java 2 Platform How to Program includes extensive pedagogic features:

  • Numerous LIVE-CODE™ programs with screen captures that show exact outputs
  • Extensive World, Wide Web and Internet resources to encourage further research
  • Tips, recommended practices and cautions—all marked with icons

Advanced Java 2 Platform How to Program is the centerpiece of a family of resources for teaching and learning advanced Java 2 Platform programming, including Web sites (www.deitel.com and www.prenhall.com/deitel) with the book's code examples (also on the enclosed CD) and other information for faculty, students and professionals; an optional interactive CD (Advanced Java 2 Platform Multimedia Cyber Classroom) containing hyperlinks, audio walkthroughs of the code examples, solutions to about half the book's exercises; and e-mail access to the authors at deitel@deitel.com.

For information on worldwide corporate on-site seminars and Web-based training offered by Deitel & Associates, Inc., visit: www.deitel.com

For information on Deitel/Prentice Hall publications including How to Program Series books and e-books, Multimedia Cyber Classrooms, Complete Training Courses (that include Deitel books and Cyber Classrooms) and Web-Based Training Courses see the last few pages of this book.

About the Author

Dr. Harvey M. Deitel, CEO of Deitel & Associates, Inc., has 40 years experience in the computing field including extensive industry and academic experience. He is one of the world's leading computer science instructors and seminar presenters. Dr. Deitel earned B.S. and M.S. degrees from the Massachusetts Institute of Technology and a Ph.D. from Boston University. He has 20 years of college teaching experience including earning tenure and serving as the Chairman of the Computer Science Department at Boston College before founding Deitel & Associates, Inc. with his son Paul J. Deitel. He is author or co-author of dozens of books and multimedia packages and is currently writing many more. With translations published in Japanese, Russian, Spanish, Italian, Basic Chinese, Traditional Chinese, Korean, French, Polish and Portuguese, the Deitel's texts have earned international recognition. Dr. Deitel has delivered professional seminars internationally to major corporations, government organizations and various branches of the military.

Paul J. Deitel, Chief Technical Officer of Deitel & Associates, Inc., is a graduate of the Massachusetts Institute of Technology's Sloan School of Management where he studied Information Technology. Through Deitel & Associates, Inc. he has delivered Internet and World Wide Web courses and programming language classes for industry clients including Sun Microsystems, EMC2, IBM, BEA Systems, Visa International, Progress Software, Boeing, Fidelity, Hitachi, Cap Gemini, Compaq, Art Technology, White Sands Missile Range, NASA at the Kennedy Space Center, the National Severe Storm Laboratory, Rogue Wave Software, Lucent Technologies, Computervision, Cambridge Technology Partners, Adra Systems, Entergy, CableData Systems, Banyan, Stratus, Concord Communications and many other organizations. He has lectured on Java and C++ for the Boston Chapter of the Association for Computing Machinery, and has taught satellite-based courses through a cooperative venture of Deitel & Associates, Inc., Prentice Hall and the Technology Education Network. He and his father, Dr. Harvey M. Deitel, are the world's best-selling Computer Science textbook authors.

Sean E. Santry, Director of Software Development with Deitel & Associates, Inc., is a graduate of Boston College where he studied computer science and philosophy. At Boston College he performed original research on the application of metaphysical systems to object-oriented software design. Through Deitel & Associates, Inc. he has delivered advanced and introductory courses for industry clients including Sun Microsystems, EMC2, Dell, Compaq, Boeing and others. He has contributed to several Deitel publications, including Java How to Program, Fourth Edition; XML How to Program; C++ How to Program, Third Edition; C How to Program, Third Edition; e-Business and e-Commerce How to Program and e-Business and e-Commerce for Managers. Before joining Deitel & Associates, he developed e-business applications with a leading Boston-area consulting firm.

Excerpt. © Reprinted by permission. All rights reserved.

Live in fragments no longer. Only connect.
Edward Morgan Forster

Welcome to Advanced Java 2 Platform How to Program and the exciting world of advanced-programming concepts with the three major Java platforms—Java™ 2 Enterprise Edition (J2EE), Java 2 Standard Edition (J2SE) and Java 2 Micro Edition (J2ME). Little did we know when we attended the November 1995 Internet/World Wide Web conference in Boston what that session would yield—four editions of Java How To Program (the world's best-selling Java textbook), and now this book about Java software-development technologies for upper-level college courses and professional developers.

Before Java appeared, we were convinced that C++ would replace C as the dominant application-development language and systems-programming language for the next decade. However, the combination of the World Wide Web and Java now increases the prominence of the Internet in information-systems planning and implementation. Organizations want to integrate the Internet "seamlessly" into their information systems. Java is more appropriate than C++ for this purpose—as evidenced by Sun Microsystems' announcement in 2001 that over 96% of enterprise application servers support J2EE.

Advanced Java 2 Platform How to Program is the first book in our Advanced How to Program series. We discuss Java technologies that may be unfamiliar and challenging to the average Java programmer. We structured each chapter discussion to provide the reader with an introduction to leading-edge and complex Java technologies, rather than provide a detailed analysis of every nuance of each topic. In fact, each topic we present could be a 600-800 page book in itself.

We use a different approach with the examples in this book than that of programming examples in our previous books. We provide fewer programs, but these programs are more substantial and illustrate sophisticated coding practices. We integrate many technologies to create a book for developers that enables you to "go beyond" and experiment with the most up-to-date technologies and most widely employed design concepts. What better way to learn than to work with actual technologies and code?

When determining the appropriate topics for this book, we read dozens of journals, reviewed the Sun Microsystems Web site and participated in numerous trade shows. We audited our material against the latest technologies presented at the JavaOne conference—the leading Java-developer conference sponsored by Sun Microsystems—and at other popular Java conferences. We also reviewed books on specialized Java topics. After this extensive research, we created an outline for this book and sent it for professional review by Java experts. We found so many topics we wanted to include that we wound up with over 1800 pages of material (several hundred of those pages appear as PDF documents on the CD that accompanies this book). We apologize if this is inconvenient, but the material and the number of topics are voluminous. We will most likely split the next edition into two volumes.

This book benefited from an unusually large pool of excellent reviewers and the detailed documentation that Sun makes available on their Web site (www.sun.com). We were excited to have a number of reviewers from Sun and many other distinguished industry reviewers. We wanted experienced developers to review our code and discussions, so we could offer "expert advice" from people who actually work with the technologies in industry.

We are pleased to include a discussion of application servers in Chapter 21. The three most popular application server software products are BEA's WebLogic, IBM's Web-Sphere and Sun/Netscape's iPlanet. Originally, we had planned to include all three on the book's accompanying CD, but we have included only WebLogic and WebSphere. iPlanet was about to publish a new version as this book went to publication. By mutual agreement between iPlanet and Deitel & Associates, Inc., we decided not to include this software, but iPlanet provides a link to a site specific to this book—www.iplanet.com/ias_deitel—where readers can download the latest iPlanet software. We also include a discussion of how to deploy our case study on the iPlanet server. You can find this discussion on our Web site—www.deitel.com.

We moved four chapters from Java How to Program, Third Edition—RMI, Servlets, JavaBeans and JDBC—to Advanced Java 2 Platform How to Program. Prentice Hall has published a paperback supplement (ISBN: 0-13-074367-4) containing these four chapters for readers who have purchased Java How to Program, Fourth Edition.

The world of Java is growing so rapidly that Advanced Java 2 Platform How to Program and its companion text, Java How to Program, Fourth Edition, total 3400 pages! The books are so large that we had to put several chapters from each on the accompanying CDs. This creates tremendous challenges and opportunities for us as authors, for our publisher—Prentice Hall, for instructors, for students and for professionals. We hope you enjoy the results of these challenges as much as we have enjoyed the process of tackling them.

Features of Advanced Java 2 Platform How to Program

This book contains many features including:

  • Full-Color Presentation. This book is in full color to enable readers to see sample outputs as they would appear on a color monitor. Also, we now syntax color all the Java code, as do many of today's Java integrated development environments and code editors. Our syntax-coloring conventions are as follows:
    - comments appear in green
    - keywords appear in dark blue
    - constants and literal values appear in light blue
    - JSP delimiters appear in red
    - all other code appears in black
  • "Code Washing." This is our own term for the process we use to format the programs in the book with a carefully commented, open layout. The code is in full color and grouped into small, well-documented pieces. This greatly improves code readability—an especially important goal for us given that this book contains almost 40,000 lines of code.
  • Advanced Graphical User Interface (GUI) Design. Starting with Chapter 2, we use advanced Java Swing features to create real-world Java components, including a Web-browser application with a multiple-document interface. In Chapter 3, we introduce the Model-View-Controller (MVC) architecture and its implementation in the Swing API. In Chapters 4 and 5, we create 2D graphics and 3D worlds. The Java 2D Drawing Application with Design Patterns Case Study in Chapter 5 presents a complex drawing program with which the user can create shapes in various colors and gradients. We are also pleased to add Java 3D coverage. One of the book's adopters said these chapters were ideal for a course in advanced GUI programming. (We wanted to include multimedia programming with the Java Media Framework, but instead we decided to include this material in the companion book, Java How to Program, Fourth Edition.)
  • Enterprise Java and Our Enterprise Java Case Study. Developers use Java for building "heavy-duty" enterprise applications. Chapters 7-11, 14-16 and 21 explore the necessary components for implementing enterprise solutions-including security, database manipulation, servlets, JavaServer Pages, distributed transactions, message-oriented middleware and application servers. In Chapter 7, Security, we discuss secure communications and secure programming. Chapters 17-20 showcase an Enterprise Java Case Study that integrates many technologies, such as Enterprise JavaBeans, servlets, RM-IIOP, XML, XSLT, XHTML, (and for wireless application development) WML and cHTML—into an online-bookstore application. The Deitel Bookstore demonstrates how to use the MVC architecture introduced in Chapter 3 to build enterprise applications. This bookstore uses technologies to provide support for almost any type of client, including cell phones, mobile devices and Web browsers. In this world of networks and wireless networks, business information must be delivered securely and reliably to the intended recipients.
  • Distributed Systems. Enterprise applications are usually so complex that they run more efficiently when program components are distributed among different machines in organizations' networks. This book introduces several technologies for building distributed systems—Remote Method Invocation (RMI), Jini, JavaSpaces, Java Management Extensions (JMX), Jiro and Common Object Request Broker Architecture (CORBA). CORBA, controlled by the Object Management Group (OMG), is a mature distributed computing technology for integrating distributed components written in many disparate languages. Java was originally intended for networks of programmable devices—Jini assumes that technology role now. JMX and Jiro are technologies specifically for network management (LANs, WANs, intranets, the Internet, extranets, etc.).
  • Java 2 Micro Edition (J2ME) and Wireless Applications. It is estimated that by 2003, more people worldwide will access the Internet through wireless devices than through desktop computers. The Java platform for wireless devices with limited capabilities such as cell phones and personal digital assistants is Java 2 Micro Edition (J2ME). Chapter 12, Wireless Java-Based Applications Development and J2ME, contains a case study that sends content from a centralized data store to several wireless clients, including a J2ME client.
  • Web Services. Web services are applications that expose public interfaces usable by other applications over the Web. The area of Web services builds on exi...

Most helpful customer reviews

3 of 3 people found the following review helpful.
Thank you Deitel & Associates
By Chris Curtis
Book Review:
Java How to Program, 4th ed.
Advanced Java™ 2 Platform How to Program
Deitel & Deitel
I finished three java programming courses at Santa
Monica College two of which required the Java How to
Program, 4th ed., the other was a java w/data
structures course and I used the Java How to Program,
4th ed. and the instructors lecture notes. I bought
the advanced book to learn more about java and the
net, java 2d, 3d and j2me since I am into pc and
online video games development, and data base
connections with jdbc since I know sql. Design
patterns and enterprise java case study give
industrial strength business applications.
The authors packed and packed java into these books.
The books are easy to follow, and everything works. I
found the exercises challenging but not overwelming. I
have not ran across an exercise I cannot do, although
some require in depth study of the topics covered. And
when if all comes together it's fun. The chapters
build on each other very well, and the materials moves
fast and stays interesting.
The cd's have everything I need to get started: what
to install, how to install it, how to set the
environment. The forte community edition is packed
with java building and debugging tools that make java
programming faster and easier to follow. Try the
Reformat Code tool, and check out the text coloring.
I cannot say enough about these authors and their
materials. Anybody getting into java programming will
be more than satisfied for a long time.
Thank you Deitel & Associates

12 of 14 people found the following review helpful.
As complete a coverage of the Java platform as one can get.
By Johanes de Jong
I (...)have (...) decided to publish the complete review I did for the JavaRanch.
(...)If you feel you want to comment on my review post them in our Book Review Forum at the JavaRanch.
Each chapter briefly explains the Java technology it covers and then shows you how it is used. Every listing is explained in detail. I find the explanations clear and easy to understand. I however hated having to page back and forth in the book to see the explained code in context. Separate listings book ?
Their case studies are relevant and can be used as a great resource for your own projects at home and at work. It would have been nice if Class Diagram's were added. This would have helped one to understand the solutions better.
Considering the pure volume of the example code you will forgive me that I did not install and try it all. But what I've played around with compiled and worked perfectly.
The accompanying CD is a gem. Other authors should use it as an example to see how it should be done. I was especially impressed by the installation instructions for the accompanying software; clear, precise and accurate.
Yep I have to say something about it. I love the color they use extensively in the book. It makes the reading of listings especially easy.
This book must be one of the most complete Java books available at the moment. I highly recommend it.
A note of caution, don't expect in depth coverage on each subject. There simply is no space. They however provide extensive resources for further studies.

7 of 8 people found the following review helpful.
Quantity is not Quality
By A Customer
This book was the required text for a graduate class in Java servlets, JSP, and J2EE.
The book attempts to cover all aspects of J2EE technology and in the process doesn't cover any aspect very well.
Topics are covered in a highly condensed, concentrated manner. Unless you already know something about the particular technology, you're not going to get a good grounding in a topic.
Most of the students in my class had problems making the examples work. (To be fair, the authors used a J2EE 1.2.1 while the class used J2EE 1.3.1.) Nevertheless, I think Deitel and company should have done more work on the examples.
The typographical layout of the text makes it hard to read. Lots of paper is used to reprint source code in a mis-mash of color. The overuse of bold text makes the reading painful. The book weights a ton.
For the topics we studied, the O'Reilly books Java Servlet Programming (Hunter & Crawford) and Enterprise Java Beans (Monson-Haefel) would have served much better and cost about the same.

See all 26 customer reviews...

Advanced Java(TM) 2 Platform How to Program, by Harvey M. Deitel, Paul J. Deitel, Sean E. Santry PDF
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